What were the specific goals of this creative economy project? Describe the community development challenge or opportunity that your project was designed to address:
Goal was to sell homes to individuals and families who wanted to live in a creative and vibrant downtown. We needed to demonstrate and pull the downtown "vibe" into a large beautiful vacant building. To support the mission of and to foster a financial benefit to the various arts and culture organizations downtown.
If the goals change over time, please describe how:
The goal remained the same. We continued to create events and programs to continue to bring people into the building with the goal of selling condos.
Who was involved in this project and what did they do? (be sure to include the partners from outside of the creative sector and how local voices were included):
Hygienic Art, Expressiones, The Garde, NL Community Orchestra, The Day, Lyme Academy, L+M and area restaurants and bars.
The arts organizations helped to curate art shows, facilitate the calls for artists and organize concerts. The Day was a strategic marketing and advertising partner. L+M and the area restaurants offered culinary events
Harbour Towers sponsored shows and events hosted by the various venues downtown and beyond. We managed much cross promotion and gave incentives for open houses and tours that drove foot traffic to our partners
How does this project relate to a larger community development strategy?
The health and revitalization of the downtown depends on the creation and occupancy of market rate (and above) residential opportunities
What projects or places, if any, inspired your approach to this creative economy project?
The inspiration came from the long endeavoring arts community and the New London tradition of coming together and just making things happen