New London, CT
March 1, 2017
Creative Communities Exchange (CCX) 2017
A few years ago, New London Harbour Towers was a newly constructed luxury condo building on the edge of downtown. The task was to sell the 52 condos, but traditional open house events just didn't seem to be an effective method in creating a sense of community and attracting homeowners to our vibrant downtown. We needed to knit the gorgeous vacant 9-story building to the downtown neighborhood, which is the creative center of the city and the region. We set out to make NL Harbour Towers a host of the downtown's art and music scene. It became an "extension" of Hygienic Art, Expressiones, The Garde, NL Community Orchestra and others by hosting and supporting art shows, fundraisers and concerts. NL Harbour Towers quickly became the home of artists and patrons of the arts.