We plan to share the story of how we became BAD (in the best sense of the word!) and how being BAD has helped local artists thrive and helped the community expand their cultural experiences and participation. Starting with an NEA Our Town Grant, we mapped out the master plan for our arts district, embraced the acronym BAD (after much consternation) and started to create our identity. Two years later, we are a designated cultural district by the MA Cultural Council, have seen hundreds of new cultural programs offered, had a role in saving 2 historic theatres, attracted new creative businesses, advocated for live/work space and maker space zoning changes, launched an annual BAD fundraiser and unveiled 3 new pieces of public art. Best of all, everything we’ve done can be easily replicated!