How was the project implemented? What were the steps taken?
Berkshire Creative has created a boilerplate process that the business is able to tailor fit to their operations and product lines. The process goes as follows: 1. Sit with business to refine process, 2. Release application, 3. Select participants, 4. Behind the Scenes Day, 5. Idea submissions. Each business is able to suggest changes to the standard applications, which is comprised of two basic questions: What is your creative process and how does that creative process relate to the company? The businesses are also able to ask for images, resumes, or other materials that will aid in the selection process. The application is built on Survey Monkey and then Berkshire Creative announces the Challenge on our communication vehicles including website, email blast, social network, and media outlets such as news papers, radio, etc. Once the applications are collected and the deadline has passed the company creates a panel to review the applicants. The company knows their business and product line better than anyone and this panel should use this expertise to vet applicants. Each panelist is given the pack of applicants and are asked to give each a rating from 1-5 (5 being the best) without discussion. Then the results are compared and discussed. Another important distinction in this part of the process: panel is only selecting people to be part of the Behind the Scenes Day NOT saying that they will definitely be contracting these creatives. The panelist are always asked to be more inclusive at this part, as they are really only adding people to the Day and applicants can always be better in person than on paper. During the Behind the Scenes day, the selected participants learn about the company's production, product, business and most importantly the Challenge itself. (Pictures of this process are then distributed to our communications network.) The creatives are then given about a month to let the information sink in and develop and idea that are then submitted to the Company. This part of the Challenge is always different depending on the company/product. The various options are one-on-one meetings, image submissions, or a process that the company might already have in place. Picking the winners is different in every business. They might have various ways of winning - people who they are adding to a resource database, or people they want to help develop their ideas, or most frequently it results in a contract or purchasing a product or idea. The results are again widely publicized.
Have they been refined over time?
Above is the basic structure that was developed at the beginning and has been slightly revised or clarified over time.